Post by womobid820 on Nov 25, 2023 2:49:09 GMT -8
We live for emotions, in our life they are the only things that matter, just as claimed by the scholar Daniel Kahneman , an Israeli psychologist, winner of a Nobel Prize in 2002 for having demonstrated that people are not rational agents as economists had thought they were . In his famous book “ Thinking, Fast and Slow ,” from 2011, he demonstrates how the human mind incorporates two systems: an intuitive “ primary system ,” which automatically makes many calculated decisions. It is a lazy " secondary system ", which rationalizes ideas and sometimes cancels them, making us take emotional and "differently considered" paths. It's the beauty of being human and what distinguishes us, for now, from machines.
emotionsAdvertisements that appeal to emotions, from a neurological point of view, remain in long-term memory, the one that counts and creates memories. They also create a link with future behavior. It is well known that a purchasing decision is made by our rational and conscious brain, but the message from the emotional part of the brain is particularly important.
I have two splendid examples that exploit these levers: the first was made by Google and tells us about a father who sends his daughter all the important moments of her birth and the first years of life. The beautiful, emotional and inspiring video is a showcase for many Google products, from Gmail to YouTube.
The second is an awareness campaign to overcome the barrier of appearances, which sees a person disguised as a giant bear receive hugs from everyone, only to then reveal that behind the mask there is a person in difficulty who would never have received the same treatment .
Ultimately, if we link our product to a strong emotional component we will be able to trigger the mechanisms of irrationality and memories that will then help us prevail over the competition. But be careful, the intervention of the Cell Phone Numbers List rational brain is very important and it will not be useful to excite by creating a positive memory if we then have an ineffective and unappetizing product.
Good product and good emotions, the perfect recipe to make us choose!
If we consider what I have outlined in these four points to be reliable, the investment that we will all have to make will essentially be in two macro activities:
Create opportunities to highlight the product/service
The visibility of the product and its characteristics have always been the main activities of a marketing agency. But we will not do it through advertising banners as in the first phase of web 1.0 but with the involvement of the media and influential people in their field.
Reputation and conversation management
It becomes essential to monitor and intervene on all the main sources of bad reputation and conversation monitoring to reassure the potential customer.
Quality product that identifies a real market need.
We can do very little about this, the customer has the responsibility to create a product that has impeccable quality by offering supporting guarantees. The product must be placed on the market at the right time to intercept a real need. Without these two assumptions, even the most aggressive marketing action would not bring the desired results.
Creating and managing conversations with a Digital PR work are the two main activities we will have to undertake. There are many fundamental support activities such as the creation of video reviews to be inserted on YouTube and the activity aimed at helping people find the right information and product through positioning on search engines.
The right communication
It is necessary to understand that in conversations natural language is the most effective, it is no longer the time to say that we have the best product at the best price (everyone says it) but that we have the solution to a problem and that we offer guarantees to support it. Example, useful content that conveys value are the only ways that will make us preferable over the competition. Even the language is different from the market language of previous decades, just as Oscar di Montigny states :
On a mass alcohol like beer, parties and beautiful women have been shown for decades; now values such as loyalty, friendship and loyalty are shown. Is it a change or not?
emotionsAdvertisements that appeal to emotions, from a neurological point of view, remain in long-term memory, the one that counts and creates memories. They also create a link with future behavior. It is well known that a purchasing decision is made by our rational and conscious brain, but the message from the emotional part of the brain is particularly important.
I have two splendid examples that exploit these levers: the first was made by Google and tells us about a father who sends his daughter all the important moments of her birth and the first years of life. The beautiful, emotional and inspiring video is a showcase for many Google products, from Gmail to YouTube.
The second is an awareness campaign to overcome the barrier of appearances, which sees a person disguised as a giant bear receive hugs from everyone, only to then reveal that behind the mask there is a person in difficulty who would never have received the same treatment .
Ultimately, if we link our product to a strong emotional component we will be able to trigger the mechanisms of irrationality and memories that will then help us prevail over the competition. But be careful, the intervention of the Cell Phone Numbers List rational brain is very important and it will not be useful to excite by creating a positive memory if we then have an ineffective and unappetizing product.
Good product and good emotions, the perfect recipe to make us choose!
If we consider what I have outlined in these four points to be reliable, the investment that we will all have to make will essentially be in two macro activities:
Create opportunities to highlight the product/service
The visibility of the product and its characteristics have always been the main activities of a marketing agency. But we will not do it through advertising banners as in the first phase of web 1.0 but with the involvement of the media and influential people in their field.
Reputation and conversation management
It becomes essential to monitor and intervene on all the main sources of bad reputation and conversation monitoring to reassure the potential customer.
Quality product that identifies a real market need.
We can do very little about this, the customer has the responsibility to create a product that has impeccable quality by offering supporting guarantees. The product must be placed on the market at the right time to intercept a real need. Without these two assumptions, even the most aggressive marketing action would not bring the desired results.
Creating and managing conversations with a Digital PR work are the two main activities we will have to undertake. There are many fundamental support activities such as the creation of video reviews to be inserted on YouTube and the activity aimed at helping people find the right information and product through positioning on search engines.
The right communication
It is necessary to understand that in conversations natural language is the most effective, it is no longer the time to say that we have the best product at the best price (everyone says it) but that we have the solution to a problem and that we offer guarantees to support it. Example, useful content that conveys value are the only ways that will make us preferable over the competition. Even the language is different from the market language of previous decades, just as Oscar di Montigny states :
On a mass alcohol like beer, parties and beautiful women have been shown for decades; now values such as loyalty, friendship and loyalty are shown. Is it a change or not?