Post by account_disabled on Nov 25, 2023 1:13:40 GMT -8
between traditional Marketing Outbound and innovation in the digital field Inbound Marketing . Guy Kawasaki, former Apple executive and Silicon Valley guru, best-selling author on Digital Marketing wrote: “If your company has more money than brains, you should focus on Outbound Marketing. If brains are more than money, focus on Inbound Marketing” Inbound is an exponentially growing area of marketing that focuses on attracting potential customers online by publishing valuable content, then converting them into qualified leads. The strategies of this new methodology include blogs, social media, eBooks, white papers, SEO techniques and webinars.
Essentially, inbound marketing puts the prospect at the center of its attention. To make a Photo Editing Services comparison with the more traditional Outbound Marketing , this includes certainly more expensive and invasive strategies including telemarketing, newsletters, spam, trade fairs, paper and radio/TV advertising. In his book “The New Rules of Marketing & PR” David Meerman Scott describes Outbound Marketing as that activity in which companies have to “pay, beg or annoy to get to the customer” through advertising campaigns, publication of press kits or paying agent and seller commissions.
The reason for the ever-increasing success of Inbound Marketing and the decline, at least in terms of effectiveness, of traditional outbound techniques is to be found in the radical change in purchasing habits. Thanks to technology, consumers have many ways to avoid advertising messages. On-demand programs, devices that recognize and filter certain incoming calls, anti-spam filters, internet pop-up blockers... Until a few years ago, if a buyer wanted information regarding a product or service, he had to contact the supplier practically from the beginning of the purchasing cycle. At that point he became a lead and the salesperson, who held a large part of the information, exercised control over the company's sales processes.
Essentially, inbound marketing puts the prospect at the center of its attention. To make a Photo Editing Services comparison with the more traditional Outbound Marketing , this includes certainly more expensive and invasive strategies including telemarketing, newsletters, spam, trade fairs, paper and radio/TV advertising. In his book “The New Rules of Marketing & PR” David Meerman Scott describes Outbound Marketing as that activity in which companies have to “pay, beg or annoy to get to the customer” through advertising campaigns, publication of press kits or paying agent and seller commissions.
The reason for the ever-increasing success of Inbound Marketing and the decline, at least in terms of effectiveness, of traditional outbound techniques is to be found in the radical change in purchasing habits. Thanks to technology, consumers have many ways to avoid advertising messages. On-demand programs, devices that recognize and filter certain incoming calls, anti-spam filters, internet pop-up blockers... Until a few years ago, if a buyer wanted information regarding a product or service, he had to contact the supplier practically from the beginning of the purchasing cycle. At that point he became a lead and the salesperson, who held a large part of the information, exercised control over the company's sales processes.