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Post by account_disabled on Nov 25, 2023 1:11:38 GMT -8
Marketing Specialist”. I left because I wasn’t happy with the way a large corporate company like AT&T was trying to get involved with SEM and trying to “mass produce” search products that aren’t meant to be mass produced! My job was to visit advertisers with the sales reps and explain search engine marketing and sell AT&T’s SEM products, which included pay-per-click marketing and Asia Mobile Number List yellowpages.com advertising. Day in and day out I watched as advertisers would drastically reduce their print dollars in order to move it over to the internet. I think we have a long educate advertisers on how to market online. I always encouraged them and explained to them that Pay-per-click advertising is just one form on online marketing and that they need to make sure they are properly balanced with other methods such as blogging, social media, local online directories, Google Local Business Listings, etc. As we watch the print diminish, we should encourage advertisers to get more diverse in online marketing. At the same time, there is still a large portion of people that use the Yellowpages. I never,ever encouraged clients to pull COMPLETELY out of the Yellowpages. I encouraged them to allocate their budget across all channels including print & internet, with more emphasis on the internet marketing channel. It will be interesting to see how long the Yellowpages will last. I am not sure if it will completely go.
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