Post by account_disabled on Nov 22, 2023 1:14:08 GMT -8
Any activity that has an end goal (whether it's winning a football match, building a house or selling a product) must have a clear plan for each person who participates in it. Thus in Digital Marketing, where there is no single and definitive approach and the problems to be solved are numerous, everyone must create their own.
Below we see the elements to C Level Executive List consider when creating a Digital Marketing strategy :
Examine the context : opportunities and risks
The real value of your offer : how do you help your customers?
The objectives : clear, simple and achievable
The tactics : choose carefully
Metrics : measure everything with great care
Optimization : iterate to improve
Do you want consultancy for the communication of your
business? Contact us!
1. Examine the context
The context in which one operates is a fundamental element.
The PESTLE analysis (from the name of the factors: Political, Economic, Social, Technological, Legal and E for Environmental) provides an overall idea of the environment in which one intends to operate (find out more ) .
Accurate market research is important to avoid encountering unexpected problems and to answer at least the main questions:
What is the context in which you are operating, and how will it (likely) change in the future?
why is your product/service important precisely in this context?
Who are your customers and what needs and desires do they have? who are your competitors? How do they compete? (based on price, quality, delivery times, skills, ...)
If you have to operate on unknown markets, the PESTLE analysis is essential to avoid running into political problems, for example permits or authorisations, social ones - linked to local customs and traditions - or technological problems, proposing broadband services where only 20% of the population has a connection… and more.
Another tool for context analyzes is the famous SWOT analysis (see details here ).
2. The real value of your offer
What real and unique value can you add to the market?
It is important to identify the added value that characterizes your proposal: what do you offer customers in addition to the basic product or service ?
The definition of what is “valuable” depends on your target audience , so it's crucial to research your users and gain insights into what they want and what they need.
Content marketing helps you create this type of content: for example a do-it-yourself video on how to prune plants if you sell gardening shears, a pdf to download with the rules to keep your cat happy, if you sell food for pets, or a fun holiday infographic for a travel agency.
Below we see the elements to C Level Executive List consider when creating a Digital Marketing strategy :
Examine the context : opportunities and risks
The real value of your offer : how do you help your customers?
The objectives : clear, simple and achievable
The tactics : choose carefully
Metrics : measure everything with great care
Optimization : iterate to improve
Do you want consultancy for the communication of your
business? Contact us!
1. Examine the context
The context in which one operates is a fundamental element.
The PESTLE analysis (from the name of the factors: Political, Economic, Social, Technological, Legal and E for Environmental) provides an overall idea of the environment in which one intends to operate (find out more ) .
Accurate market research is important to avoid encountering unexpected problems and to answer at least the main questions:
What is the context in which you are operating, and how will it (likely) change in the future?
why is your product/service important precisely in this context?
Who are your customers and what needs and desires do they have? who are your competitors? How do they compete? (based on price, quality, delivery times, skills, ...)
If you have to operate on unknown markets, the PESTLE analysis is essential to avoid running into political problems, for example permits or authorisations, social ones - linked to local customs and traditions - or technological problems, proposing broadband services where only 20% of the population has a connection… and more.
Another tool for context analyzes is the famous SWOT analysis (see details here ).
2. The real value of your offer
What real and unique value can you add to the market?
It is important to identify the added value that characterizes your proposal: what do you offer customers in addition to the basic product or service ?
The definition of what is “valuable” depends on your target audience , so it's crucial to research your users and gain insights into what they want and what they need.
Content marketing helps you create this type of content: for example a do-it-yourself video on how to prune plants if you sell gardening shears, a pdf to download with the rules to keep your cat happy, if you sell food for pets, or a fun holiday infographic for a travel agency.