Post by account_disabled on Nov 22, 2023 1:13:12 GMT -8
For several years now, social networks have become meeting places for millions of people. Friends, family, acquaintances, everyone meets in these enormous virtual squares to share moments of daily life, news or simply to pass the time. But social media is not just this. To an ever-increasing extent, they are real marketing platforms, as well as gigantic databases from which companies draw to find new customers and propose their products and services.
Each social network allows you to intercept a B2B Email List different target, so it is essential to clarify your ideas about your objectives before investing time and money in sponsored campaigns.
Having said this premise, in this article we deal specifically with Facebook, because data in hand, almost 1 and a half billion users access this social network every day, which makes it an ideal place to intercept people potentially interested in one's products/services and implement lead generation tactics .
Before dealing in detail with the 3 ways to generate leads on Facebook, let's refresh our memory on what a lead is.
3 effective ways to generate leads
Lead generation can happen in many different ways, some organic and some paid. In this article we will cover 3 of the most effective: one organic and two paid.
It's important to maintain a balance between organic and sponsored lead generation channels. In fact, the former are useful for promoting discounts, offers and content to transform the people who already follow you into leads. The latter are necessary to reach Facebook users who don't know you yet, but who could still respect the characteristics of your buyer persona .
1. Organic lead generation posts
These are regular Facebook posts that include a link. This takes you directly to a page on your website which, in addition to some content (e.g. a blog article), will have a contact form. This is the most direct way to turn your followers into leads . When you post something on your Facebook page, it will only be shown in the news feed to people who are already following you (and not all of them!). Among these, some are already leads, the others can become one through conversion (or lead generation).
However, since this type of post can only be seen by existing followers, it is not helpful in increasing the number of contacts. For this reason, to expand your audience, it is advisable to use Facebook ads.
2. Facebook lead generation ads
This type of post is part of the paid ones and is among the most effective ads, as it allows users to access discounts and offers without ever having to leave the platform . Facebook lead ads look exactly like traditional ads, but with the difference that when a user "clicks", the form to fill out appears in the form of a pop-up. In addition to not making the user leave Facebook, another advantage is that the form is auto-populated with information that the social network already knows about the user, such as name, email and telephone number.
This is very useful for converting users from mobile devices, as they may not want to manually fill out a form from their smartphone. Given that 80% of social media usage today occurs on mobile, it is very important that users have a good Facebook experience at every stage.
3. Link click ads
This third type of post we talk about is very similar to the traditional organic posts we talked about earlier. They therefore present themselves with a foreground image and text, but in addition they also have a call-to-action (button/link) that leads to a landing page of your site containing a contact form. On this page, you may have the opportunity to purchase a product, sign up for a newsletter or download premium content.
Each social network allows you to intercept a B2B Email List different target, so it is essential to clarify your ideas about your objectives before investing time and money in sponsored campaigns.
Having said this premise, in this article we deal specifically with Facebook, because data in hand, almost 1 and a half billion users access this social network every day, which makes it an ideal place to intercept people potentially interested in one's products/services and implement lead generation tactics .
Before dealing in detail with the 3 ways to generate leads on Facebook, let's refresh our memory on what a lead is.
3 effective ways to generate leads
Lead generation can happen in many different ways, some organic and some paid. In this article we will cover 3 of the most effective: one organic and two paid.
It's important to maintain a balance between organic and sponsored lead generation channels. In fact, the former are useful for promoting discounts, offers and content to transform the people who already follow you into leads. The latter are necessary to reach Facebook users who don't know you yet, but who could still respect the characteristics of your buyer persona .
1. Organic lead generation posts
These are regular Facebook posts that include a link. This takes you directly to a page on your website which, in addition to some content (e.g. a blog article), will have a contact form. This is the most direct way to turn your followers into leads . When you post something on your Facebook page, it will only be shown in the news feed to people who are already following you (and not all of them!). Among these, some are already leads, the others can become one through conversion (or lead generation).
However, since this type of post can only be seen by existing followers, it is not helpful in increasing the number of contacts. For this reason, to expand your audience, it is advisable to use Facebook ads.
2. Facebook lead generation ads
This type of post is part of the paid ones and is among the most effective ads, as it allows users to access discounts and offers without ever having to leave the platform . Facebook lead ads look exactly like traditional ads, but with the difference that when a user "clicks", the form to fill out appears in the form of a pop-up. In addition to not making the user leave Facebook, another advantage is that the form is auto-populated with information that the social network already knows about the user, such as name, email and telephone number.
This is very useful for converting users from mobile devices, as they may not want to manually fill out a form from their smartphone. Given that 80% of social media usage today occurs on mobile, it is very important that users have a good Facebook experience at every stage.
3. Link click ads
This third type of post we talk about is very similar to the traditional organic posts we talked about earlier. They therefore present themselves with a foreground image and text, but in addition they also have a call-to-action (button/link) that leads to a landing page of your site containing a contact form. On this page, you may have the opportunity to purchase a product, sign up for a newsletter or download premium content.