Post by account_disabled on Feb 12, 2024 22:42:27 GMT -8
It will allow you to tell more about the product and engage the audience.Increasing conversions with Programmatic AUGUST , | PERFORMANCE MARKETING , PROGRAMMATIC , ARTICLES AND CASES It is generally accepted that programmatic advertising is an outreach tool that works with the top of the sales funnel: increasing knowledge, increasing interest. This is primarily due to the payment method - per impression (CPM), which is not a guaranteed conversion to sale.
In fact, programmatic works at all stages of the funnel . create Costa Rica Email List demand, increase interest and trust in the brand, and stimulate purchases. How and what programmatic formats work at each stage of the sales funnel and, most importantly, how to get sales using this tool, says Daria Terekhova , Senior Programmatic Manager at Adventum . In this article we will look at the most common type - Programmatic RTB in an open auction. Its main tools: Display & Video , Yandex Display auction products, Yandex Direct media campaigns, Getintent, Soloway, myTarget.
Stage of the funnel “Demand formation” Audience: does not know the product or advertiser. Objective: to increase knowledge and create demand.At this stage, use new creatives that have not previously been used in advertising campaigns. It is better to indicate the main advantages of the product in the advertising message itself. It is better to allocate most of the budget to the video format, as it is more emotional and memorable.
In fact, programmatic works at all stages of the funnel . create Costa Rica Email List demand, increase interest and trust in the brand, and stimulate purchases. How and what programmatic formats work at each stage of the sales funnel and, most importantly, how to get sales using this tool, says Daria Terekhova , Senior Programmatic Manager at Adventum . In this article we will look at the most common type - Programmatic RTB in an open auction. Its main tools: Display & Video , Yandex Display auction products, Yandex Direct media campaigns, Getintent, Soloway, myTarget.
Stage of the funnel “Demand formation” Audience: does not know the product or advertiser. Objective: to increase knowledge and create demand.At this stage, use new creatives that have not previously been used in advertising campaigns. It is better to indicate the main advantages of the product in the advertising message itself. It is better to allocate most of the budget to the video format, as it is more emotional and memorable.