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Post by juthi52943 on Dec 19, 2023 0:36:52 GMT -8
A review reliable and take it into account during the purchasing process. In particular, the focus on the strong points and weaknesses of the product or service in question is very important (74%). The importance of credibility: 54% of Italians interviewed rely only on trusted review platforms In early September, Amazon found itself embroiled in a fake review scandal revealed by an investigation by the Financial. Times, thus fear relating to the credibility of online reviews is afloat. If it is true that reviews are an important tool that can increase the sales of your product or service, it is equally important Job Function Email List to monitor the truthfulness of the opinions published online to ensure that the trust and credibility of customers are respected. 63% of those interviewed trust the reviews of other customers more than the opinions of experts or the recommendations of friends Once again. We are faced with a figure higher than the European average, which stands at 52%. Reviews therefore constitute the means of trust to establish whether to proceed with the purchase of certain products and services: as many as 70% of the Italians interviewed declare that they would prefer to buy a product with a lower overall rating but with more reviews than one with a general rating better but based on fewer reviews.
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