Post by account_disabled on Dec 8, 2023 19:40:09 GMT -8
Fake followers are the biggest problem in influencer marketing The percentage of end customers surveyed confirmed that they have been influenced by influencers when purchasing a product. The Importance of Influencer Marketing in Germany study, commissioned by and , covers the importance, use and effectiveness of influencer marketing in Germany. The purpose of this study is to provide an overview of the situation of influencer marketing from the perspective of online users in Germany and to determine the acceptance and trend assessment of advertising effectiveness.
A total of online users aged over 20 years were interviewed to collect primary data on online C Level Contact List representation. The sample was also divided into social media-savvy shoppers and influencer-savvy shoppers. Social media-savvy shoppers are those or service through social media. On the other hand, shoppers with affinity for influencers are those who indicate that they consciously perceive the products recommended by the influencer. A key result of this study is that of respondents have learned about a product through social media.
The most important social media channels are and. Fall Behind. Basically, based on research, it is clear that influencers have a huge impact on users’ product perception. Percent of social media savvy users say products they see online were presented to them by influencers. People who are into social media are even actively searching for product information from influencers. The main reasons why users feel they receive information directly from influencers is the feeling of personal attention and a good explanation of the product’s pros and cons. Regarding the influencer-savvy shoppers surveyed.
A total of online users aged over 20 years were interviewed to collect primary data on online C Level Contact List representation. The sample was also divided into social media-savvy shoppers and influencer-savvy shoppers. Social media-savvy shoppers are those or service through social media. On the other hand, shoppers with affinity for influencers are those who indicate that they consciously perceive the products recommended by the influencer. A key result of this study is that of respondents have learned about a product through social media.
The most important social media channels are and. Fall Behind. Basically, based on research, it is clear that influencers have a huge impact on users’ product perception. Percent of social media savvy users say products they see online were presented to them by influencers. People who are into social media are even actively searching for product information from influencers. The main reasons why users feel they receive information directly from influencers is the feeling of personal attention and a good explanation of the product’s pros and cons. Regarding the influencer-savvy shoppers surveyed.