Post by wsannhbz on Dec 5, 2023 1:57:01 GMT -8
The first, broadest layer is your target audience – the market you want to address with your solution. Just above that are underserved customer needs. Higher up, on the third layer, Dan Olsen has placed the “value proposition” – how you solve a problem.
The fourth layer is the features, characteristics, functions, and Special Data capabilities of your solution, and the fifth layer is UX design – how you have “packaged” your solution to make it easy and enjoyable to use.
The first two layers of the pyramid represent the “market” and the next three represent the “product. If there is synergy between the two, then we can talk about a “fit”.
Here another question arises: how to look for and build a product-market fit?
Dan Olsen also provides us with answers. In his opinion, the entire process can be boiled down to six steps, the first three of which are the most important. If you want Dan Olsen’s “first-hand” opinion, watch this video. Below is a brief summary.
Step 1. Identify your target audience. If you take the need called “transportation,” you will find that a mother of three has a different need than a 19-year-old man. And consequently, they are both looking for a different solution. That’s why it’s so important to select a group of potential customers.
The double-narrowing method can be helpful in this regard. For example, programmers are a general market. Java script programmers are less general – the first narrowing. The second narrowing, more specifically, is junior java script programmers.
Step 2. Identify unconscious needs. What do customers need? They often don’t know themselves. Some time ago, the head of Hagen Comm, the PR agency in Poland, said that clients usually have a sense of what result they want, but often have no idea how to get there. You have to help them figure that out.
The fourth layer is the features, characteristics, functions, and Special Data capabilities of your solution, and the fifth layer is UX design – how you have “packaged” your solution to make it easy and enjoyable to use.
The first two layers of the pyramid represent the “market” and the next three represent the “product. If there is synergy between the two, then we can talk about a “fit”.
Here another question arises: how to look for and build a product-market fit?
Dan Olsen also provides us with answers. In his opinion, the entire process can be boiled down to six steps, the first three of which are the most important. If you want Dan Olsen’s “first-hand” opinion, watch this video. Below is a brief summary.
Step 1. Identify your target audience. If you take the need called “transportation,” you will find that a mother of three has a different need than a 19-year-old man. And consequently, they are both looking for a different solution. That’s why it’s so important to select a group of potential customers.
The double-narrowing method can be helpful in this regard. For example, programmers are a general market. Java script programmers are less general – the first narrowing. The second narrowing, more specifically, is junior java script programmers.
Step 2. Identify unconscious needs. What do customers need? They often don’t know themselves. Some time ago, the head of Hagen Comm, the PR agency in Poland, said that clients usually have a sense of what result they want, but often have no idea how to get there. You have to help them figure that out.