Post by account_disabled on Jan 9, 2024 3:02:53 GMT -8
typical for those branded terms or certain phrasings that only make sense to keep in that order. For example: If you were to advertise for the Boston Police Department because they wanted to bring awareness to the upcoming civil service exam, you would most likely want to bid on the keyword “Civil Service Exam” on a phrase match type. This is because it would not make sense to show your ad for any other phrasing of those words. Examples like this are some reasons you would want to stay away from modified broad match types. If you don’t care what order they show up.
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in, as long as all the words in the keyword are there in the search query, then modified broad match type will be a great in-between for you going from a broad match type to something a little more restrictive. To Whatsapp Mobile Number List me, phrase match is almost telling that searcher what they need to type in for you to show up, but especially with Google, you never know what people are going to search for, so modified broad will help you get that traffic but not restrict it so much that no one will see your ad. I may be a little biased because I typically think broad can be a bit more work in the upkeep.
department, which doesn’t make it a bad match type to use but you need to be consistent about adding negatives and monitoring the performance of those keywords. Broad keywords are usually going to have high impressions and not always the most clicks, which will lead to low click-through rates. This would be another great example of why you may want to switch your match types. Going along with the theory of phrase vs. modified broad that I just talked about, this would be a situation where you may not want to restrict your keywords to phrase, so by switching to modified broad, you can cut out a lot of that irrelevant and unqualified traffic but still keep those keywords to a fairly broad match type.
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in, as long as all the words in the keyword are there in the search query, then modified broad match type will be a great in-between for you going from a broad match type to something a little more restrictive. To Whatsapp Mobile Number List me, phrase match is almost telling that searcher what they need to type in for you to show up, but especially with Google, you never know what people are going to search for, so modified broad will help you get that traffic but not restrict it so much that no one will see your ad. I may be a little biased because I typically think broad can be a bit more work in the upkeep.
department, which doesn’t make it a bad match type to use but you need to be consistent about adding negatives and monitoring the performance of those keywords. Broad keywords are usually going to have high impressions and not always the most clicks, which will lead to low click-through rates. This would be another great example of why you may want to switch your match types. Going along with the theory of phrase vs. modified broad that I just talked about, this would be a situation where you may not want to restrict your keywords to phrase, so by switching to modified broad, you can cut out a lot of that irrelevant and unqualified traffic but still keep those keywords to a fairly broad match type.